Building Thought Leaders: How Marketing Teams and Arts Leaders Shape Voice, Visibility, and Trust
What does effective thought leadership look like in arts organizations—and how do marketing teams and executive leaders build it together? This panel brings marketing strategists and arts leaders into the same conversation to explore how institutional voice is shaped, supported, and sustained. Panelists will discuss how leaders decide when to weigh in on cultural or global issues, the role marketing teams play in social listening and risk awareness, and what a healthy, productive partnership between marketing staff and leadership looks like in practice. Attendees will leave with real-world insights and actionable ideas they can apply within their own organizations.
Location:
This event will take place at the Up Front Performance Space at Shadowbox Live, located at 503 S Front Street in the Brewery District. Parking information and nearby options can be found here: https://shadowboxlive.org/plan-your-visit/parking/
Lunch:
A pizza and salad lunch will be provided by Shadowbox Live.
The deadline to RSVP to attend is Wednesday, March 18.
Panelists:
Stacie Boord
CEO, Shadowbox Live
Stacie Boord is CEO and a featured performer at Shadowbox Live—the nation’s largest resident theatre ensemble in Columbus, OH—renowned for its bold, genre-bending original productions. Under her leadership, Shadowbox Live thrives with over 200 annual performances and 40+ professional “metaperformers.” Stacie’s vision has earned her top honors including Columbus Chamber Small Business Leader (2023) and Business First’s Top Non-Profit CEO (2019, 2020) and Top Non-Profit Innovator by City Pulse Columbus (2019). Stacie holds a cum laude Bachelor of Music from Ohio State University in Vocal Performance. She champions art as a gateway to humanity, pushing theater into bold new creative frontiers.
Dr. Melanie Corn
President, Columbus College of Art & Design
Dr. Melanie Corn is the fifth president of Columbus College of Art & Design. Since joining CCAD in 2016, she has focused on the role of the creative economy and CCAD’s impact on student success, workforce development, and the Columbus region. A trusted cultural and educational leader, Dr. Corn is known for embedding equity and inclusion into institutional culture and strengthening community partnerships. She is currently implementing the college’s strategic plan, The CCAD Way, and is a member of the Columbus Partnership. She has been named to Columbus Business First’s Power 100: The City’s Most Influential Leaders.
Jill Moorhead
Founder & Principal, Big Trek Works
Jill Moorhead is a marketing, communications, and advocacy strategist who helps mission-driven organizations clarify their voice, strengthen their brand, and build long-term partnerships. Through her agency, Big Trek Works, she specializes in internal and external communications strategy, public relations, fundraising campaigns, advocacy, and website and brand development. Jill is a graduate of Leadership Columbus, a 2015 Greater Columbus Arts Council Emerging Arts Leader, serves on the executive board of the Columbus Arts Marketing Association, and is a trustee of the Buckeye Trail Association. She is also a graduate of the CreativeOhio Advocacy Leadership Institute.
Lynette Shy
Founder, Confluence Arts Solutions
Lynette Shy is a Columbus-based arts marketing strategist and founder of Confluence Arts Solutions. She brings extensive experience in advertising, branding, and digital strategy for cultural organizations, with previous roles including Director of Marketing at BalletMet and Marketing Director for Columbus Eagles FC. Lynette is a former chair of the Columbus Arts Marketing Association and is known for helping arts organizations and leaders build clarity, consistency, and impact through strategic communications.
