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Calendar of Member Events

Must be an active CAMA member to attend meetings. To learn more about membership
or to become a CAMA member, please click here.

 

 

2018 Events

 

January 31, 2018 | Holiday Party!  |  5–7 pm

Location: Caddy's Delight
1158 W. Third Avenue in Grandview

Because December is such a busy month for all CAMA members, the annual holiday social has been moved to January.
We have a party room reserved for food, a free round of miniature golf for all attending, and CAMA will pay for the first drink for all attendees. Please RSVP to CAMA Membership Committee.

 

 

February 21, 2018 | Member Meeting  |  4:30 pm + Happy Hour

Location: Gateway Film Center
1550 N. High Street, Columbus 43201

Topic: Meet the Press

Come hear from some of the city's most influential people in the media—what they want from you and how they want it, as well as tips to improve your chances of coverage. Come prepared with 3 stories to pitch. There will be a Q&A after the panel.

 

Speakers:

Mary Lynn Plageman, Features Editor, Columbus Dispatch
Garth Bishop, City Scene
Claudia Plumley, Great Lakes Publishing

Johnny DiLoretto, WCBE

Bob Vitale, Prizm Magazine
Jackie Shafer, WOSU's "Broad & High"

Anne Evans, Columbus Underground

 
 

April 18, 2018 | Member Meeting  |  12 noon, includes lunch

Location: Schiller Park Recreation Center
1069 Jaeger St., Columbus, OH 43206 - free parking available in lot

Topic: Deadlines, Stress and Your Health - Why Self Care Matters

Explore how deadlines and stress affect our physical and emotional health. Outline strategies for taking control of deadlines, and discuss strategies for managing stress and improving our health and productivity.

 

Speaker:

Kerri Mollard, Mollard Consulting

 

 

June 20, 2018 | Member Meeting  |  12 noon, includes lunch

Location: Ohio Theatre, Room 1 (downstairs). Enter theatre via the security desk entrance closest to the Columbus Commons.
Public parking is available nearby at street meters, or in either the Statehouse or Columbus Commons garage for a nominal fee. 


Topic: Digital Marketing, Making Big Waves with Small Rocks
So you know digital marketing is important, but you have no money, no staff and no content. We can work with that. Join Lynette Shy, Director of Marketing for BalletMet as she discusses their digital strategies, how to make it work with your current budget, develop your digital voice and utilize new tools to grow and expand your audience. 

Speaker: Lynette Shy, BalletMet

 

RSVP required. Please check your email for more details.

 

 

July 25, 2018 | 2018 CAMA Member Bootcamp with Capacity Interactive  |  1 day only!

Location: Ohio History Center, Columbus Ohio
 

Join us for Digital Marketing Priorities with Capacity Interactive.
 
We welcome Capacity Interactive, the premier digital marketing consulting firm for culture and the arts. Founded in 2008 by Erik Gensler, Capacity Interactive partners with leading arts and cultural organizations in the U.S and internationally to help them build audiences, engage community and market smarter. Visit the Capacity Interactive website to learn more about their work.
 
 
Schedule
8:30–9:00 am Registration
9:00–10:30 am Digital Marketing Priorities
10:30–10:45 am Break
10:45 am-12:45 pm Group 1: Content, Group 2: Analytics
12:45-1:45pm Lunch is included
1:45-3:45 pm Group 1: Analytics, Group 2: Content
3:45-4:00 pm Break
4:00-4:30 pm Open Q+A
 
SESSION ONE: Digital Marketing Priorities
It’s easy to get distracted by shiny buzzwords and new channels offered in digital marketing. Sales reps call. Board members share articles. Don't take the bait! This session, led by Capacity Interactive’s Sam Kindler, will help you prioritize your digital marketing outlining why arts marketers must focus on Mobile, Social Storytelling, Search, Video and Digital Infrastructure. Using data from CI’s Digital Benchmark Study, this session will review why each area is important and provide relevant case studies.
 
SESSION TWO: Content
As arts marketers, we wear a lot of hats. Our to-do lists are a mile long, and we rarely have an opportunity to brainstorm creative and inspiring ideas. Yet, the pressure is on. With a constant stream of social content fighting for people’s attention, how is your organization standing out? This workshop will give you the tools you need to create compelling content. Through social content best practices and case-study examples, you will learn how to find your social voice and empower your constituents to share their stories. This includes tips on how to bring both your organic and paid content to the next level. Put your assets to work for you!
 
SESSION THREE: Beginner Analytics
Google Analytics is an essential tool for understanding if your website is meeting user needs, but over 90% of arts organizations feel they aren't using it to its full potential. Instead of being overwhelmed by GA, this workshop will teach you key concepts, important metrics, and how to navigate the platform to find the data that’s most important to you. You'll come out of the workshop more comfortable exploring the platform, and with a personalized checklist that will help you get even more out of your data once you get back to your desk.
 
Pricing (include lunch)
CAMA Member Early Bird Registration (deadline June 30): $100, plus processing fee
Non-Member Early Bird Registration (deadline June 30): $150, plus processing fee
CAMA Member Regular Registration (sales start July 1): $125, plus processing fee
CAMA Non-Member Regular Registration (sales start July 1): $150, plus processing fee
 
Not a member? You can purchase a membership and get the member pricing today!
 
Payment can also be made by check or invoice through online registration.
 
Questions? Email Katie Poole (CAMA Chair) at kpoole@ohiohistory.org

 

 

 

August 15, 2018 | Member Meeting  |  4-6 pm

Location: Gateway Film Center, 3rd floor lounge  |  1550 N. High Street, Columbus OH 43201

Topic: Drinks and Disasters

Share your story and an adult beverage about the marketing flub that went public or important funder who got us into a sticky situation. It's valuable to learn from one another and bond over things we can laugh about in hindsight. We have a diverse group of presenters, topics, and experiences to share and learn from. See you at the Gateway!


4–4:30 pm  Networking (1 free drink ticket included!)

4:30–5:30  Program and Speakers

5:30-6 pm  Networking (cash bar)
 

Contact us with questions:
 
Dale Abrams      Daleabrams@aol.com
Erin Hoppe         EHoppe@vsao.org


RSVP here
 

 


 

October 17, 2018 | Member Meeting  |  noon–1:30 pm, lunch included

Location: Columbus Museum of Art  480 East Broad Street, Columbus, OH 43215

Topic: Cultural Competence Roundtable

We are inviting CAMA Members to inform the prompts used by table hosts to facilitate small group discussion.

Please share prompts, questions, or topics you would be interested in exploring with other arts organizations. Think about Diversity, Equity, Access, and Inclusion (DEAI) initiatives and practices of your organization. What are the issues and challenges you are facing to become a more equitable and inclusive organization?

Please email your suggestions to Lauren Emond at lauren.emond@cmaohio.org by October 5. 
 

RSVP information will be coming soon.

 

 

 

 

2017 Events

 

 

January 25, 2017 | Holiday Social  |  5–7 pm

Location: Pins Mechanical Co.

141 N. 4th Street, Columbus, 43215

Because December is such a busy month for all CAMA members, the annual holiday social has been moved to Wednesday, January 25, 2017. Keep an eye on your inbox for more information about this fun night out, and how to RSVP.

 

 

February 15, 2017 | Member Meeting  |  4:30 pm

Location: Columbus Metropolitan Main Library—Auditorium (96 S. Grant Avenue)

Topic: So Your Boss Wants to See your Marketing Plan?

 

Whether you inherited a marketing plan, are starting from scratch, or just want to refresh your process, this meeting will provide simple steps and tips for creating a marketing plan to achieve your goals. Panelists will share what worked and what did not, who they consulted, and how they got buy-in. Please bring a copy of your marketing plan for reference.

Panelists include:

Janet Cooper, Dublic Arts Council Director of Engagement

Andy Shaw, Singer/Songwriter for Andy Shaw Band/Shaw Brothers

Lynette Shy, BalletMet Director of Marketing and Communications

 

RSVP by February 14 to Katie Poole at KPoole@ohiohistory.org

 

 

 

March 22, 2017 | CAMA Member Boot Camp  |  10 am—3 pm

Digital Marketing Bootcamp
Facilitator: Ceci Dadisman, Digital Marketer. Speaker. Nonprofit Empowerer.
www.cecidadisman.com
Location: Columbus Metropolitan Library–Parsons Branch (1113 Parsons Avenue)

 

This hands-on, activity-driven session will equip you with strategies and methodology on how to best utilize digital marketing and social media for your organization. We'll delve into digital marketing for arts organizations and create a well-rounded and achievable plan for success. You'll learn what platforms have the highest return, how to use them, and how to track the results.

 

Topics we'll cover will include:

·   email marketing
·   social media best practices
·   social media advertising
·   messaging optimization and segmentation
·   website optimization

 

You'll leave this seminar with concrete and achievable takeaways that you can implement right away at your organization.

 

Schedule:

9:30 am—Coffee and Registration
10 am-noon—Session 1
Noon-1 pm—Lunch
1-3 pm—Session 2

 

Registration Fees: $25 CAMA Members, $50 Non-CAMA Members on Eventbrite.

10 scholarships available to current CAMA Members, available on a first-come, first-served basis

(Limit one scholarship per CAMA organization.)

To register click here.

 

Registration Deadline: March 14, 2017

 

NOTES FOR PARTICIPANTS: Recommended but not required: Bring a fully-charged laptop computer with access to your social media profiles and advertising account, email marketing software, and website.

 

Limited seating, first-come-first-served.

 

 

 

April 19, 2017 | Member Meeting  |  noon

Location: McConnell Arts Center, 777 Evening St., Columbus OH 43085

Topic: Arts Advocacy

April is Arts Advocacy Month! Join us as we discuss why advocacy is important and how we can work as organizations to build arts advocates out of our audiences. Lunch is provided.

Panelists:

Tim Katz, Executive Director at Ohio Alliance for Arts Education

Gretchen McIntosh, Director of Evaluation and Stewardship at Dublin Arts Council
Bill Behrendt, Executive Director at Ohio Citizens for the Arts

 

RSVP by April 14 to Lauren Emond
 

 

May 24, 2017 | CAMA Happy Hour! | 5–7 pm

Location: Lineage Brewing, 2971 N. High Street, Columbus 43202

 

 

 

June 21, 2017 | Member Meeting  | 4:30 pm

Location: Columbus Museum of Art, 480 E. Broad St.

Park in the main museum lot and bring in your parking ticket for validation
 

Topic: Speed Marketing Roundtable

30 Ideas in 60 Minutes is back with a twist. In the style of speed dating, attendees will divide into four groups, spending 20 minutes at each table. Each table host will facilitate lively discussions on the topics of: 1.) Engaging Bloggers, 2.) Analyzing Data, 3.) Deepening Marketing Plans, and 4.) Key Takeaways from the 2017 Americans for the Arts Conference.

 

Topics and Table Hosts:

Using Tableau for Free to Synthesize and Analyze Your Marketing Data—Ted Hattamer, Ohio Arts Council Technology Strategist

Leveraging Professional Bloggers to Achieve Your Marketing Goals—Samantha (Sam) Bartlett and Logan Trautman, Inspire PR Group

Diving Deep into Marketing Plans—Lynette Shy, BalletMet Marketing Director

Top 5 Arts Marketing Ideas from the 2017 Americnas for the Arts Conference—Kim Webb, OAC Riffe Gallery Fellow

 

 

August 16, 2017 | Member Meeting  |  noon

Location: Grandview Heights Public Library—Meeting Room (downstairs)
1685 W. 1st Avenue

Free parking available in lot

 

Topic: Inclusivity: Next Gen to Empty Nesters
as is relates to arts audiences. Panelists will cover both ends of the spectrum from millenials/young professionals to boomers/ againg adults, discussing initiatives they have developed to reach out to these specific groups and make them feel welcome.

 

Panelists:

      Zach Compston—Director of Education and Community Engagement, Jazz Arts Group
      Derek Grosso—CEO and Founder of the Columbus Young Professionals Club (CYP Club)
      Scott Vezdos—Director of Marketing, Gateway Film Center; Marketing and Development Director, Actors’ Theatre of Columbus

 

Lunch will be provided. Please RSVP to Katie Poole no later than Friday, August 11. See your email inbox for more details about the lunch choices available to CAMA members.

 

 

September 20, 2017 | Member Happy Hour  |  5:30–7 pm

Location: MadLab! 227 N. Third St., downtown Columbus 43215
Donations for a cash bar in their theatre.

Parking is available after 5:30 in their parking lot. MadLab will also have passes inside to put on your dashboard. If no spots are available, meters on Chestnut and Spring street are nearby.

Join us for a social evening of networking with your fellow CAMA members in a great downtown location. Your donation for a cash bar helps support the work MadLab does bringing original theatre to Columbus.
 

 

 

October 18, 2017 | Member Meeting  |  4:30–6 pm

Location: The Thurber Center, 91 Jefferson Avenue, Columbus, OH 43215

Topic: Accessing Audiences: A Discussion on Inclusion and Disability

 

1 in 5 Americans has a disability. You probaby know someone with a disability. Would they be able to join you and fully experience one of Ohio's next great festivals? Could they attend your organization's next performance or navigate and enjoy your current exhibition? We all want to expand audiences and be inclusive. But until something is accessible, it's not inclusive. You are part of the creative industry and well-positioned to find inventive accommodations that welcome all. So let's talk about the challenges and find ways to ensure people with disabilities feel welcome in our spaces and programs.

 

VSA Ohio will start with some information on Disability 101 and best practices for accessible marketing. Then we'll have a conversation about barriers to participation, barriers to administration, and strategies for breaking through. The Columbus Children's Theatre will be there to share their experience building, growing, and entrenching accessibility into their organizational culture. Time and weather permitting, we will walk around the Thurber Center spaces and make note of physical barriers and discuss historic spaces. Bring your questions and ideas!


Parking is available at the meters on both sides of Jefferson Avenue and the parking lot on the southwest corner of Long Street and Jeffereson Ave. (no permit necessary).

 

 

 

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