Location: Pins Mechanical Co.
141 N. 4th Street, Columbus, 43215
Because December is such a busy month for all CAMA members, the annual holiday social has been moved to Wednesday, January 25, 2017. Keep an eye on your inbox for more information about this fun night out, and how to RSVP.
Location: Columbus Metropolitan Main Library—Auditorium (96 S. Grant Avenue)
Topic: So Your Boss Wants to See your Marketing Plan?
Whether you inherited a marketing plan, are starting from scratch, or just want to refresh your process, this meeting will provide simple steps and tips for creating a marketing plan to achieve
your goals. Panelists will share what worked and what did not, who they consulted, and how they got buy-in. Please bring a copy of your marketing plan for reference.
Janet Cooper, Dublic Arts Council Director of Engagement
Andy Shaw, Singer/Songwriter for Andy Shaw Band/Shaw Brothers
Lynette Shy, BalletMet Director of Marketing and Communications
RSVP by February 14 to Katie Poole at KPoole@ohiohistory.org
Digital Marketing Bootcamp
Facilitator: Ceci Dadisman, Digital Marketer. Speaker. Nonprofit Empowerer. www.cecidadisman.com
Location: Columbus Metropolitan Library–Parsons Branch (1113 Parsons Avenue)
This hands-on, activity-driven session will equip you with strategies and methodology on how to best utilize digital marketing and social media for your organization. We'll delve into digital marketing for arts organizations and create a well-rounded and achievable plan for success. You'll learn what platforms have the highest return, how to use them, and how to track the results.
Topics we'll cover will include:
· email marketing
· social media best practices
· social media advertising
· messaging optimization and segmentation
· website optimization
You'll leave this seminar with concrete and achievable takeaways that you can implement right away at your organization.
9:30 am—Coffee and Registration
10 am-noon—Session 1
1-3 pm—Session 2
Registration Fees: $25 CAMA Members, $50 Non-CAMA Members on Eventbrite.
10 scholarships available to current CAMA Members, available on a first-come, first-served basis
(Limit one scholarship per CAMA organization.)
To register click here.
Registration Deadline: March 14, 2017
NOTES FOR PARTICIPANTS: Recommended but not required: Bring a fully-charged laptop computer with access to your social media profiles and advertising account, email marketing software, and website.
Limited seating, first-come-first-served.
Location: McConnell Arts Center, 777 Evening St., Columbus OH 43085
Topic: Arts Advocacy
April is Arts Advocacy Month! Join us as we discuss why advocacy is important and how we can work as organizations to build arts advocates out of our audiences. Lunch is provided.
Tim Katz, Executive Director at Ohio Alliance for Arts Education
Gretchen McIntosh, Director of Evaluation and Stewardship at Dublin Arts Council
Bill Behrendt, Executive Director at Ohio Citizens for the Arts
RSVP by April 14 to Lauren Emond
Location: Lineage Brewing, 2971 N. High Street, Columbus 43202
Location: Columbus Museum of Art, 480 E. Broad St.
Park in the main museum lot and bring in your parking ticket for validation
Topic: Speed Marketing Roundtable
30 Ideas in 60 Minutes is back with a twist. In the style of speed dating, attendees will divide into four groups, spending 20 minutes at each table. Each table host will facilitate lively discussions on the topics of: 1.) Engaging Bloggers, 2.) Analyzing Data, 3.) Deepening Marketing Plans, and 4.) Key Takeaways from the 2017 Americans for the Arts Conference.
Topics and Table Hosts:
Using Tableau for Free to Synthesize and Analyze Your Marketing Data—Ted Hattamer, Ohio Arts Council Technology Strategist
Leveraging Professional Bloggers to Achieve Your Marketing Goals—Samantha (Sam) Bartlett and Logan Trautman, Inspire PR Group
Diving Deep into Marketing Plans—Lynette Shy, BalletMet Marketing Director
Top 5 Arts Marketing Ideas from the 2017 Americnas for the Arts Conference—Kim Webb, OAC Riffe Gallery Fellow
Topic: Inclusivity: Next Gen to Empty Nesters
Topic: Accessing Audiences: A Discussion on Inclusion and Disability